Lenovo purchased Motorola from Google some time ago and has since now, been allowing the company to run independently with little interference from Lenovo. Lenovo purchased Motorola Mobility for $2.9 billion dollars last year . Since then, Motorola has dropped down the list in terms of sales and continues to be a loss making division. The company has decided to reduce staff numbers by over 3000 to stem the flow.
The company has now reached a stage where it will now look to the Motorola Mobility division to take over the company’s smartphone development and manufacturing. This push will been part of the efficiency dividends they were hoping to make and should cut costs in the handset business as well as providing new vigour to the division. If it expects to succeed, the company must release some brilliant handsets.
Lenovo still plans to utilise both Lenovo and Motorola handsets, but streamline the backoffice process.
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